Special report
Starting a Publishing Company
A 100% workable formula for success when you want to build your own publishing company
This report teaches you how to successfully start a publishing company - no more and no less. Publishing companies are founded today left, right and center - but most of them don’t succeed. They fail to survive financially; the cash-flow crashes, and one day they have to close their doors.
This report focuses uncompromisingly on success.
You will know ten points of success that are the absolute foundation for a publishing company and that are necessary if you want to make a big plus right from the start.
You will know how to deal with finances, but you will, in addition, know which name is the best for your company, how to position your publishing company correctly and how to create an enormous amount of Public Relations with relatively little money.
These secrets are revealed:
♦ How to find exceptionally good titles and how to ensure upfront - before a book is printed - that this title will sell
♦ How you can save an enormous amount of money in relation to printing, and what tricks the printers use to drive up the printing costs
♦ How to create tons of press
♦ How the book trade works, its rules, and how to win at it
♦ What the most important addresses are so that you can start immediately
♦ How to succeed financially from the beginning
Read a few pages…
Starting a publishing company, or even “just” publishing a successful magazine, is by no means a small undertaking. The report you are about to read contains the steps that one must take to accomplish this; you will not find unnecessary fluff, however, as the text focuses clearly on the important and essential steps, to enable the future publisher to know immediately what really matters.In general, the following must be recognized: one cannot learn to be a “publisher,” one must BECOME one by doing. As for the available educational programs, seemingly everywhere, - sure, they’re important and useful, but it all boils down to one single question. Can you publish books at a low cost and subsequently sell them in quantities sufficiently large enough to turn a profit for your company?
STEP 1:
In order to reach this goal, you must consider potential buyers of a book prior to making the book. In other words, you must define a specific TARGET AUDIENCE (or several target audiences). If you take a look at a direct mailing catalog (doing so is highly recommended!), then you will notice that there are literally thousands of target audiences: secretaries and craftsmen, publishing executives and salesmen, lawyers and the moneyed, the old, the young, the newly self-employed, astrologers, real estate professionals, and consultants, etc.
Step 1, then, consists of choosing a specific TARGET AUDIENCE or defining a new one.
STEP 2:
Do you personally know by heart the anxieties, woes, goals, fears, hobbies, income, interests, and realities of this TARGET AUDIENCE? Do you know more about this TARGET AUDIENCE than the others, allowing you to cater to its exact needs? Are you able to provide a service for this TARGET AUDIENCE that others cannot easily render? Are you qualified or even highly qualified when it comes to this TARGET AUDIENCE? Do you know which media affect this TARGET AUDIENCE? What magazines does this TARGET AUDIENCE read? Do you have insider information that renders you privy to what books (and knowledge) are in demand in this TARGET AUDIENCE? As a publisher, you (almost) always sell either information and/or entertainment.
Only the most precise KNOWLEDGE OF A TARGET AUDIENCE guarantees big-time success with a TARGET AUDIENCE.
STEP 3:
Every good businessman will first take a look at the COMPETITION that is catering to the same target audience. If the competition is numerous AND is already producing excellent books (or magazines), then you will have a tough time, because, when this is the case, the competition has usually been in that particular market for years, is in contact with it, and knows its demands.
It is true that demand can also be created, but this is more financially taxing than when you work to satisfy an existing demand that you know about. In short, what must be done is to discover or define either a MARKET NICHE or a market that is being catered to poorly, and to which you could serve better.
STEP 4:
Have you tested potential NEW PRODUCTS that you want to produce, to see whether the target audience will be receptive to it? Have you at least begun to test some book titles? Have you taken a look at surveys that have been conducted that tell you in which direction you need to go, or have you done surveys yourself?
Have you developed ideas for new products that offer your target audience relief, provide them with an advantage, or render them a service?
Step 4, then, consists of developing an idea for a service, product, or for making money, that gives you an immediate advantage over the competition.
Test this service/product/money-making idea, at least somewhat, to see whether the demand exists or whether it can be at least created.
STEP 5:
Now for the crucial topic of finances. Here we are, admittedly, of an utterly different opinion than most individuals within the field of literature…
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