How to sell books in
a gigantic order of magnitude
How to win big time in selling
books by direct-mailing
Advertising is not equal advertising.
In fact, you have to watch about sixty-six points if you really want to greatly succeed in selling books in grand style.
This report reveals what is very important when it comes to selling
books.
You will know exactly, after reading this report, how to design an
advertising or sales letter for your book. The purpose of an optimum letter is
to immediately make the customer highly interested so that he must
buy right now.
True sales secrets in selling books are revealed in this report.
These questions are answered:
○ What kind of PR news really works so that a lot of
journalists become highly interested in your book?
○ What are the five success formulas with which you will
always win in advertising/selling your book?
○ What is the true secret of excellent addresses?
○ From whom can you get the best addresses?
○ What are the six single subjects you must master when you write a
sales letter or sales postcard?
○ What is the best time for your sales effort?
○ How can you create a slogan that immediately
catches the reader’s attention?
○ Which nineteen rules of ad-writing increase the efficiency of your
letter at least fifty times?
○ What are the seven methods that make the reader immediately want to
buy by the end of the letter?
○ What is the optimum letter size and which type
of letters should you choose?
○ How can you control the efficiency of your advertising efforts exactly,
and use this tool to catapult your success to the top?
Read a few pages…
A very precise know-how exists which makes it possible for a publisher to win exceedingly well when it comes to book selling. For that, he must think in target-markets exactly, must research about those target-markets in detail, and must sell a book before it has even been written! Professional publishers know their guys - that is they know their target-market - extremely well. They know what their readers will love and buy. They know this, even before the book has been printed!
But from what source do they know this? Well, before professional publishers engage themselves in a book they do this:
- They find out about the demands of their target-market upfront. To do this, they produce a so-called dummy; this means the book consists only of an exceptionally good title, a cover-picture, a cover and 200 empty pages. They sometimes even test the right price this way. If the title bites, they produce this book, otherwise not.
- The opinion leaders of a target-market are especially important. Professional publishers try to work together with them upfront to safeguard the sales later.
- Professional publishers are highly interested in continuously learning everything about the technology of sales-promotion.
- Professional publishers care for a superb and consistent graphical appearance of their publishing company. They take pains to see that the flyers, leaflets, etc, are recognizable by using a special type of font; re-occurring, eye-catching and likable layout; and a publishing company symbol, which the reader can recognize again when he sees it. Professional publishers always work together with a top-notch graphic-person, who is responsible for the picture/symbol with which the publishing company represents itself.
- Before the book is published, professional publishers research the names of all the journalists that are important for that book. They know that advertising is expensive and only pays back if ads appear repeatedly in the correct magazine or newspaper, are low in cost, and hit the right target-market. Advertising seldom pays out in book business. Just for fun, research the prices in the TIMES, yourself, and you will say we are right.
But professional publishers know about the journalists’ power. Therefore very early they build up an inner circle of journalists, who promote their messages. They know that a public-relations message about a book is only accepted if this message immediately catches their attention, if the title bites, and if two to three pictures exist. A single photo is more affective than a lengthy text that talks about the allegedly uniqueness of a book.
Professionals usually work with different lengths of public relations messages. They, at least, prefer a short factual announcement and a text …
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